About us
About Us
The perfect integration of ancient craftsmanship and modern life
We create handmade beaded Apple Watch straps that bring traditional craftsmanship and sustainable concepts back to life on the wrist.
Each strap is strung together by craftsmen one by one, transforming your smartwatch into a unique and soulful style expression.
Our Story
It all started with a simple discovery:
In this world filled with mass-produced accessories, something important is missing - soul, sustainability, and the warmth of craftsmanship.
Bead craftsmanship is one of the oldest forms of art in human history, spanning across cultures and passed down for thousands of years.
We see an opportunity to both pay tribute to this timeless skill and address the current problem of the wasteful cycle of fast fashion accessories being constantly manufactured, discarded, and remanufactured.
Nowadays, each of our watch straps represents our respect and commitment to the quality of slow work, environmental responsibility, and every craftsman.
Our Craftsmanship
The ultimate detail of handmade stringing
Each strap takes 4-8 hours to complete.
Craftsmen will select, arrange, and string each bead carefully, ensuring balance, durability, and aesthetics.
This is not an assembly line - it is a focused meditation where every piece of work is taken seriously.
Purposeful material selection
We insist on using sustainable, natural, and ethical materials:
Natural Wood Beads - Sustainable Harvesting, Lightweight and Comfortable
Natural semi precious stone - ethical source, unique texture and color
Regenerated Glass - Reborn from Waste, Inspired by the Ocean
Natural Seeds and Kernels - Renewable and Naturally Unique
Retro beads - Recycling from old jewelry and giving new life
Zero plastic, uncompromising
We have completely eliminated plastic from products to packaging.
The watch strap can naturally degrade, while the packaging can be completely composted.
Our values
Sustainable priority
We are not just reducing the impact - we are adding to the Earth:
Plant 15 trees for every strap sold
1% of income is used for marine conservation
Carbon negative emission operation (offsetting 200% of carbon footprint)
The product and packaging are completely plastic free throughout the process
Lifetime Maintenance and Renewal Services
Fairness and Ethics
Every craftsman in our network enjoys:
Fair living wage
A safe and respectful working environment
Creative autonomy and authorship rights
Opportunities for continuous skill improvement
Most of our craftsmen are women who run their own small studios, making traditional crafts a sustainable source of livelihood.
Durable and not following the "scrap route"
We refuse 'planned scrapping'. Your watch strap is designed to:
Repackable, not discarded
Evolve with your style through rejuvenation services
Form a unique luster over time
Safely return to the land after its journey ends
Our influence
Environmental Contribution
More than [X] trees have been planted
Offset [X] kilograms of ocean plastic
The product is 100% biodegradable
Realize zero landfill waste in the production process
Craftsman Community
Supporting over X global artisans
[X] % is a female led studio
Craftsmen's wages are higher than local standards
Inheriting traditional bead craftsmanship
Our Commitment
By choosing our watch strap, you not only receive an accessory, but also:
✓ Quality - Hand crafted, usable for many years instead of months
✓ Sustainable - Respect the Earth's material selection methods
✓ Unique - No two watch straps are exactly the same
✓ Sense of mission - every purchase supports craftsmen and tree planting
✓ Service Guarantee - Lifetime Maintenance and Renewal
Join our community
We are building a consumer group that believes that style should not come at the cost of damaging the planet.
Every strap is a declaration that quality, aesthetics, and environmental friendliness can coexist.